Jesper Frier Certified Professional


Joined: 09 Sep 2006 Posts: 1925 Location: Stoevring, Denmark
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| Posted: Sat Jun 07, 2008 7:44 am Post subject: 3 Simple Steps to Increase Your Campaign Click Through Rate |
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Use these 3 tactics in your email campaigns and you’ll be assured higher click through rates. Strengthen your offering on your landing page and you’ll enjoy more leads, sales or calls.
- Inject Power Words into Your Campaigns
The time you have to capture your audiences attention is limited and could be less than 1 second. Power words are an essential part of your email marketing toolkit. They are emotionally charged words. They help make your point and grab attention in a small number of characters.
Here’s a list of useful power words you can use in your ad copy:
Powerful
Vital
Amazing
Astonishing
Astounding
Genuine
Confidential
Mystery
Breakthrough
Secret
Hidden
Incredible
Unbelievable
- Always Promise a Benefit
As the saying goes “sell the sizzle not the sausage“. Tell your reader you’ll give them something - make a promise. A discount, free shipping, the lowest price, a free gift, a downloadable report anything you can. Push the promise on your landing page and you will get great results.
- Be Specific
Can your website really save people 80%? Does your product work miracles in 2 weeks or less. If you have any specifics on your products or service tell your readers. People love specifics.
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