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3 Simple Steps to Increase Your Campaign Click Through Rate

 
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Jesper Frier
Certified Professional
Certified Professional


Joined: 09 Sep 2006
Posts: 1925
Location: Stoevring, Denmark

Posted: Sat Jun 07, 2008 7:44 am    Post subject: 3 Simple Steps to Increase Your Campaign Click Through Rate Reply with quote

Use these 3 tactics in your email campaigns and you’ll be assured higher click through rates. Strengthen your offering on your landing page and you’ll enjoy more leads, sales or calls.

  1. Inject Power Words into Your Campaigns
    The time you have to capture your audiences attention is limited and could be less than 1 second. Power words are an essential part of your email marketing toolkit. They are emotionally charged words. They help make your point and grab attention in a small number of characters.

    Here’s a list of useful power words you can use in your ad copy:
      Powerful
      Vital
      Amazing
      Astonishing
      Astounding
      Genuine
      Confidential
      Mystery
      Breakthrough
      Secret
      Hidden
      Incredible
      Unbelievable


  2. Always Promise a Benefit
    As the saying goes “sell the sizzle not the sausage“. Tell your reader you’ll give them something - make a promise. A discount, free shipping, the lowest price, a free gift, a downloadable report anything you can. Push the promise on your landing page and you will get great results.

  3. Be Specific
    Can your website really save people 80%? Does your product work miracles in 2 weeks or less. If you have any specifics on your products or service tell your readers. People love specifics.

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