Manage Email Signatures centrally from your Desktop - For All Users

Jesper Frier

Why would you use email signature marketing?
Email signature marketing is one the simplest and easiest ways to market your product or service online.
The act of placing a compelling headline, call to action and a simple link at the end of your email signature can easily attract new prospects to your online offerings. Though simple, this is a powerful marketing technique for exposing any offer.

Many people overlook this form of marketing because it’s so simple. Don’t be fooled by its simplicity.
One Small Step For Marketers, One Giant Leap In Profit.

How do you deploy your email signature marketing campaign?
Simply find an online offer, create a compelling tagline or headline, add a call to action, place a link to the offer and use Campaign Manager.
You’ve just created another channel for marketing your online product or service. That’s it, a simple, yet perpetual ad that has unlimited possibilities.

Each time employees hit the “send button” to send an email; They are exposing your offer. Sooner or later the recipients will click and more prospects are exposed to your offer.
Some of the emails will be forwarded to other contacts and so on… their signature and the link to your offer could find its way to many additional prospects effortlessly.

If you would like to take this a step further, use a tracking link to track the number of clicks that the signature ad receives. This will provide great feedback with respect to the effectiveness of your email signature campaign.

It’s a good idea to spend a little time constructing your headline and call to action to insure that you’ve created content that’s compelling.

Summary
Don’t under estimate the power of this simple marketing tool for exposing your online offers. You’ll be surprised how quickly a simple email signature ad can attract the attention of new prospects and customers. Add a compelling campaign to employees email signatures and watch your online offers gain additional exposure.
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