Manage Email Signatures centrally from your Desktop - For All Users

Jesper Frier

Quickly turn your email communications into a powerful marketing tool
The Campaign Manager provides an efficient and controlled means of appending marketing messages to email signatures.
A 'Campaign' is simply a scheduled block of HTML code that appears beneath the user’s HTML email signature.

Go-to-Outlook with Top 20 Ready-to-Go Campaigns:

Special offers
New product announcement
Corporate values statements
Prompt for newsletter sign-up
Sales channel drive
Opinion polls
Research surveys
Disclaimer statements
Corporate social responsibility (CSR)
Link to exhibition stand
Award achieved
Customer service messages
Hours of service
Teaser and link to a press release
Mergers and acquisitions communication
Technical bulletins
Security messages
Environmental protection messages
Xmas campaign
Anniversary celebration

How-to target messages and increase traffic to your web site
Multiple campaigns may be created and saved within the Campaign Manager, and they can be deployed according to simple rules you establish:

appear only in conjunction with a specific email signature
appear only for one or more “groups” of users (i.e. technical support and sales)
appear randomly along with other campaigns, ensuring that recipients receive a mix of campaigns over time

These rules are established through the Campaign Manager’s 'Settings' screen:

When a campaign is attached to a signature, it only appears in this signature and no other signatures.
When a campaign is attached based on group belonging it will appear on all HTML signatures that will be deployed to the user if the user is a member of this group.
When campaigns are random, users get a random campaign when logging on based on available campaigns in Cockpit. Campaigns not active or with an end date before today, are blank.
Thus, if all users must carry marketing message, make sure that you have only active campaigns with an end date later that today.

Improve campaign results
In addition to the above deployment rules, campaigns may also be scheduled to run during specific dates. And you can get campaign results by monitoring clicks/conversions.

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