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Jesper Frier · Posted: Thu Oct 05, 2006 8:35 pm Post subject: 10 Subject Lines That Work

10 Subject Lines That Work

The Subject Line is the single most important line in your entire email. Unless your subject line interests your contact, they'll often pass your email by without opening - even if they know you. Time is short. Give your Recipients a Reason to Open.

Your handy tips of more ways to kick start your own brilliant subject line.
Read them, love them, learn from them and make ‘em your own!

Who Else Wants [blank]?

Starting a headline with “Who Else Wants…” is a classic social proof strategy that implies an already existing consensus desire.

The Secret of [SOME KIND OF EXPERT]

This one is used quite a bit, but that’s because it works. Share insider knowledge and translate it into a benefit for the reader.

Here is a Method That is Helping [blank] to [blank]

Simply identify your target audience and the benefit you can provide them, and fill in the blanks.

Little Known Ways to [blank]

A more intriguing (and less common) way of accomplishing the same thing as “The Secret of…” headline.

Get Rid of [problem] Once and For All

A classic formula that identifies either a painful problem or an unfulfilled desire that the reader wants to remedy.

Here’s a Quick Way to [solve a problem]

People love quick and easy when it comes to solving a nagging problem.

Now You Can Have [something desirable] [great circumstance]

The is the classic “have your cake and eat it too” headline — and who doesn’t like that?

[Do something] like [world-class example]

Gatorade milked this one fully with the “Be Like Mike” campaign featuring Michael Jordan in the early 1990s.

Have a [or] Build a [blank] You Can Be Proud Of

Appeal to vanity, dissatisfaction, or shame. Enough said.

What Everybody Ought to Know About [blank]

Big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.

Jesper Frier · Posted: Fri Jun 13, 2008 5:34 am Post subject: More Subject Lines That Work

More Subject Lines That Work

How To (ACCOMPLISHMENT) By (DOING SOMETHING UNEXPECTED)
How To (ACCOMPLISHMENT) In (TIME FRAME)
How To Turn (PROBLEM) Into (BENEFIT)
How To Get (GOAL) From (SOMETHING COMMON)
How To Improve Your …
How To Start …
How To Have …
How To Make (SOMEONE/SOMETHING) Do (SOMETHING GREAT)
(PROBLEM) – How To Fix It
How To Get Free (PRODUCT/PROGRAM)
How You Can (ACTION) In The Next (TIME FRAME)
How An Uninformed (PERSON/ACTION) Made A Fortune In (BUSINESS TYPE)
How An Unexpected (EVENT) Changed My (SITUATION)
How I (ACCOMPLISHMENT) In (TIME FRAME)
How I (ACCOMPLISHMENT) By (SOMETHING UNEXPECTED)
How I Improved My (PROBLEM)
(#) Ways To (PROMISE)
(#) Ways To Avoid (PROBLEM)
(#) Steps To …
(#) Ways To …
(#) Ways To Beat (PROBLEM)
Get Rid Of Your (PROBLEM) Forever!
Buy No (PRODUCT TYPE) Till You’ve Seen (PRODUCT NAME OR DESCRIPTION)
Read This And (PROMISE/THREAT)
Dare To Be …(PROMISE) !
Read This Or (THREAT)!
What Makes … ?
Do You Make These Mistakes In … ?
Want To Be (BETTER CONDITION)?
(PROBLEMS) – Which Do You Want To Overcome?
(PERSONALIZED GREETING), Here Are (#) (PRODUCTS) Of Interest To You. Which (#) Do You Want Free?
Are You Ever (PROBLEM)?
Tired/Fed Up With (PROBLEM)?
Should You (SOMETHING YOUR PROSPECT IS THINKING ABOUT DOING)?
Are You … ?
Are You Ashamed Of (PROBLEM)?
What Never Ever To (COMMON CHORE/ACTION)
The Truth About …
What You Should Know About …
The One Sensible Way To …
What Every (PERSON) Should Know
Why …
What It Takes To …
The Wrong Way And The Right Way To (DO SOMETHING DIRECTLY RELATED TO YOUR BUSINESS)
The Secret Of (ACCOMPLISHMENT)
When Experts (FAILURE/PROBLEM) – This Is What They Do
The Secret Of … – Yours If You Qualify
Your (SOMETHING IMPORTANT TO YOU) Is In Imminent Danger